Keith Ferrazzi is a networker par excellence and in Never Eat Alone, Ferrazzi reveals the tactics that enabled him to connect with a large number of people in mutually beneficial relationships.  His approach to networking is “. . . finding ways to make other people more successful” (p. 9).  

He references Adam Grant, the author of Give and Take,  whose research reveals that those whose motive is giving to others actually do better than takers in the long run (pp 182-184).   His bottom line is, “It’s better to give before you receive.  And never keep score.  If your interactions are ruled by generosity, your rewards will follow suit” (p. 22).

Throughout the book Ferrazzi makes explicit the practices he uses for effective networking that effective networkers often practice implicitly.  He shares his successes as well as his failures in networking.  A key to his effectiveness appears to be his genuine care and concern for others.

His answer to much of the stress we face in life is not to cut down on our relationships, but rather to enhance our network of relationships.  “What they should be saying is ‘I gotta get a life filled with people I love'” (p. 358).

Ferrazzi seeks to address the question, “What does it mean to live a truly connected life?  (p. 361)  The answer is not found in fame, comfort, wealth, or power.  The key is finding meaning and purpose in our lives.  We must address the following questions:

 What is your passion?
What truly gives you pleasure?
How can you make a difference?  (p. 365)

“There’s nothing wrong with wanting to be the best in the world,  as long as you remember that doing so also means wanting to be the best for the world” (p. 366).   That was the example of Jesus,

For even the Son of Man did not come to be served, but to serve, and to give His life a ransom for many.  (Mark 10:45)

If you’re seeking to develop your network of relationships and influence then you may find this a helpful book.  (I received this book for free from WaterBrook Multnomah Publishing Group for this review.)

Associate Pastor – Discipleship.  The Church at LifePark

Professor of Discipleship, Columbia International University

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