Imagine_jonah-lehrer1

Jonah Lehrer has written on a wide variety of topics and his recent book “Imagine:  How Creativity Works(2012) reveals his wide-ranging knowledge of science and creativity.  He provides empirical evidence debunking some of the common assumptions about creativity such as the efficacy of brainstorming.  Research has demonstrated “. . . brainstorming didn’t unleash the potential of the group.  Instead, the technique suppressed it, making each individual less creative” (p. 159).

 

Although the book provides empirical data to reinforce its points, it is quite readable.  I liked the practical nature of the book as he provides a number of tips to enhance one’s creativity.  This book is a welcome relief to the person who may be trying too hard to gain creative insight.  He quotes Kierkegaard, “Sleeping is the height of genius” (p. 107). 

 

If you’re feeling guilty about taking time off from problem solving then this thought from Einstein may encourage you, “Creativity is the residue of time wasted” (p. 25).  Lehrer shows how we need both convergent thinking (diligently focusing on the problem) and divergent thinking (learning to relax and let go).  He challenges the myth that some people are not creative.  He recalls Picasso’s statement, “Every child is an artist, the problem is how to remain an artist once we grow up.  We need to learn how to be a child again” (p. 109).

 

This is a great book to jump start creativity in your life.  Creativity is available but it takes work and understanding to realize it.  Lehrer wisely observes, “If creativity were that easy, Picasso wouldn’t be so famous” (p. 252).  What have you discovered enhances creativity in your life?